Even Revel’s Facebook web page bears their brand new slogan: Gamblers Wanted
It is the first good news since Atlantic City’s newest casino opened: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every where within Revel Casino-Hotel.
New Campaign Working
With its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive right on the front of this casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is out aided by the Atlantic Ocean tides, and a more approachable ‘come on in and spend your hard earned money’ tactic is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘we think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos will likely be wanting more gamblers; the numbers for all of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only other casinos that showed gains besides Revel were Borgata, up 19 percent, and Resorts Casino Hotel, having a 6 percent jump compared to last year.
Helping the July numbers, apparently, was the July Fourth holiday tourist influx. Officials say there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 percent more site visitors stopped during the information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the phone call for those willing to wager, it appears that at last Atlantic City’s efforts to mimic just what has struggled to obtain years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants are working; a sold-out performance by pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There ‘s no doubt that special events in Atlantic City are a major draw for tourists,’ stated Jeffrey Vasser, president for the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in convention spending that is ancillary the coffers of hotels, gambling enterprises and retail.
Of course, while one month that is good good, for a property like Revel which has been plagued with bad figures since it opened just 15 months ago, an ongoing winning streak will probably be essential to convince investors that the worst is finished. To that end, Hartmann says there could be more of these incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we can maintain the marketplace share numbers,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He claims the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ style of home.
‘Our company is deeply grateful that many Atlantic City gamblers are giving us a 2nd chance,’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons with all the name that is same took home $1 million following an Ohio casino error
Once the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a night, the house was packed saturday. The drawing had been televised and plenty of local media were on hand to catch a glimpse of the champion. The announcer drew the winning title and said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait more chilli slot las vegas, YOU Win!
It had been the moment of a lifetime for Kevin Lewis, who had been in attendance that night. He was there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino knew that they had a major problem on their hands.
Kevin Lewis, as it turns out, isn’t precisely a name that is rare. And while one Kevin Lewis was within the audience at the casino, another one had been watching on tv, waiting to see if he’d win the drawing. And as it ended up, it absolutely was the Kevin Lewis at home who was the real winner not the one at the casino.
After the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to create a decision on what to do. There were undoubtedly plenty of solutions to them: only the winner that is rightful’ the cash, and lots of such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or very little.
But the Horseshoe decided to take another approach. Rather than make the guys bother about which you might ultimately get the prize, they simply awarded two million dollar prizes alternatively: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So consistent with our commitment to perform some right thing for our visitors, Horseshoe awarded a $1 million prize to each for the men.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the situation, and their prize cash was never ever actually in question. But the Lewis who showed up during the casino that night is grateful that luck ended up being on their part.
‘When I heard my name we said, ‘God finally gave me a big win,» Lewis told neighborhood television station WCPO. He later attributed his win to simply ‘being within the right place at the best time.’
Six Degrees of Separation
Incredibly, the two champions have a lot in common. Not just do they share a name and play at the casino that is same however they both live within the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.
One of the main reasons for a casino being so generous in a situation such as this 1 is certainly to create some good PR, and the Horseshoe could be the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A place in Macau
There will not be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for a huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination worldwide Caesars Entertainment Inc. offered down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the entire year.
The big questions is, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or shortage thereof.
The casino giant purchased the golf course area back in 2007, for $578 million, then called the Macau Golf program, expecting to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the past decade. Nevertheless, it had been perhaps not become, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and another they truly are nevertheless having to pay for. Caesars was also provided a Wynn Resorts sub-concession back 2006, but nixed the chance; a move that was obviously a bad one looking back, Loveman admits.
The problem lies in the truth that the Macau government has cut off issuing any gaming that is additional beyond the existing six concessions and sub-concessions, so Caesars sort of shot themselves into the foot by not taking the Wynn deal once they could. Never having themselves presented a credit card applicatoin right back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time has no second opportunity to get into the absolute most profitable gambling region on the planet now; an unfortunate truth for the company that carries the highest long-term financial obligation load of any casino conglomerate available to you: an impressive $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite some time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. And simply considering that the begin of 2013, Macau has shown a growth of 16 percent over a year ago.
Caesars has been busy doing some major internal company reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming business (the business’s WSOP-branded online poker is next in line to launch in Nevada) and a fully planned Baltimore casino into a separate company that are majority-owned by the moms and dad.
Clearly, buying and attempting to sell property for the profit is additionally not just one of Caesars’ best decision-making skills either; the company took a $101 million write-down on the land, which they had known as Caesars Golf, when they put it on the market last year, and even that leaves them $40 million at a negative balance, by our calculations, after the sale. Caesars says they anticipate to the anticipated $420 million in proceeds through the sale to pay their debt down.